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How To Sell Jewelry

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The morning light filtered through the dusty window of Benadato’s Jewels, casting a faint glow on the rows of intricately crafted jewelry. For over twenty years, Yossi Benadato had been the keeper of this haven, where dreams were bought and sold in the form of exquisite pieces of art adorned with precious stones.

The jewelry trade, once a vibrant conduit of joy, felt increasingly uncertain. The internet, with its glittering promises and fierce competition, had encroached upon the once-sacred ground of Yossi’s shop. The faces that graced his door no longer belonged solely to hopeful couples and nervous grooms-to-be.

They would come in, eyes narrowed, fingers scrolling through endless pages of virtual trinkets. The sparkle in their eyes was no longer the reflection of a hand-crafted piece’s brilliance, but the cold glare of comparison. The thrill of discovery, the hushed conversations over each unique creation, the delicate dance of selecting the perfect piece – these were fading into the background, replaced by the sterile efficiency of online transactions.

It wasn’t just the competition that worried Yossi. It was the very nature of the trade that seemed to be shifting. The jewelry, once symbols of love, commitment, and personal expression, were now seen as mere commodities, their value dictated by fleeting trends and market fluctuations. The stories they held, the love they had witnessed, the dreams they had helped fulfill – these were precious legacies that Yossi could not bear to see lost.

And so, he began to ask himself: how do I sell a piece of jewelry in a world that no longer values its magic? How do I reignite the spark of wonder in the eyes of a generation obsessed with instant gratification? How do I preserve the legacy of the jewelry trade, not just as a place to buy and sell, but as a space to celebrate love, hope, and enduring beauty?

The answer, Yossi knew, wouldn’t be found in competing on price or chasing the fleeting trends of the online marketplace. It lay in rediscovering the stories, in reminding people of the magic that each piece held, in rekindling the romance and the personal touch that had always been at the heart of his craft.

How To Sell Jewelry

Why Should I Sell My Jewelry?

Financial Reasons:

  • Need for cash: Sometimes, life throws unexpected curveballs and you might need to raise some quick cash. Selling your jewelry can be a great way to get the money you need, whether it’s for an emergency expense, debt consolidation, or a new investment.
  • Inheritance: You might have inherited jewelry that you don’t wear or that doesn’t suit your style. Selling it can be a way to convert it into something you’ll use more or to share the value with other family members.
  • Downsizing: If you’re moving to a smaller home or simplifying your life, selling some of your jewelry can be a way to declutter and free up space.
  • Investment: Some people invest in jewelry as a way to diversify their portfolio and hedge against inflation. However, if you need to access the money or find a better investment opportunity, you may decide to sell your jewelry.

Lifestyle Changes:

  • Personal style: Your taste in jewelry may change over time. If you have pieces that you no longer wear or that don’t suit your current style, selling them can be a way to make room for new things you love.
  • Life events: Sometimes, major life events such as divorce, retirement, or relocation can prompt a desire to sell jewelry that is associated with a past chapter in your life.
  • Deportation or relocation: If you are facing deportation or relocation, selling your jewelry can be a way to convert your assets into a more readily portable form.

Practical Reasons:

  • Broken jewelry: If you have jewelry that is broken or damaged, selling it for scrap value can be a way to recoup some of its cost and avoid having it sit unused in a drawer.
  • Unwanted gifts: It’s not always easy to find the perfect gift, and sometimes you might receive jewelry that you don’t like or won’t wear. Selling unwanted gifts can be a way to get something you’ll use and enjoy more.
  • Insurance: If you have valuable jewelry that is not insured, selling it can be a way to reduce your risk of financial loss in case of theft or damage.

Emotional Reasons:

  • Letting go: Sometimes, selling jewelry can be a way to let go of emotional baggage associated with past relationships or events.
  • Sharing the wealth: You might choose to sell jewelry to share the value with your family or donate the proceeds to a worthy cause.
  • Making a fresh start: Selling your jewelry can be a symbolic way to mark a new beginning in your life. Just got divorced? maybe sell your engagement ring would be the best way to start a new chapter.

Why Should I Sell My Jewelry?

The Mistakes You Must Avoid When You Sell Your Jewelry

1. Not Getting an Appraisal for your Diamond/Jewelry

This is one of the biggest mistakes sellers make. Without a proper appraisal from a qualified professional, you have no way of knowing the true market value of your jewelry. This leaves you vulnerable to being lowballed by buyers who may take advantage of your lack of knowledge. Always get at least two independent valuations from reputable jewelers or gemologists before selling your pieces.

2. Selling to the First Buyer You Talk To:

Shop around and get quotes from several buyers before you make a decision. This will give you a better sense of the market value of your jewelry and ensure you’re getting the best possible price. Don’t be afraid to negotiate with buyers, as they may be willing to offer a higher price if they know you’re open to offers.

3. Not Cleaning Your Jewelry:

First impressions matter, and this is especially true when selling your jewelry. For example, if you interested in selling your diamond earrings Make sure your pieces are clean and sparkling before showing them to potential buyers. A good cleaning can make a big difference in the perceived value of your jewelry.

4. Disclosing Too Much Information:

When dealing with potential buyers, be cautious about disclosing too much personal information, such as your address or phone number. It’s also best not to mention your urgency for selling or your rock-bottom price, as this could give buyers leverage to negotiate a lower price.

5. Accepting Payment in Unverified Forms:

Always insist on secure payment methods such as cash, bank transfer, or a reputable online payment service. Avoid accepting personal checks or money orders, as these can be fraudulent.

6. Selling Damaged Jewelry as Is:

If your jewelry is damaged, it’s important to disclose this information to potential buyers. You may be able to get a higher price for your piece if you have it repaired first, but be sure to factor the repair costs into your asking price.

7. Not Documenting the Sale:

Always document the sale of your jewelry in writing, including a detailed description of the piece, the agreed-upon price, the date of the sale, and the buyer’s information. This will protect you in case of any disputes or misunderstandings later on.

8. Neglecting Taxes:

Depending on your location and the amount of money you earn from selling your jewelry, you may be liable to pay taxes on your profits. Be sure to research the tax implications in your area to avoid any unexpected penalties.

9. Emotional Selling:

Don’t let emotions cloud your judgment when selling your jewelry. It’s important to remember that you are selling a valuable asset, and you should treat it as a business transaction. Avoid making hasty decisions out of desperation or attachment to the piece.

10. Not Knowing Your Rights:

As a seller, you have certain rights and protections under consumer laws. Be aware of your rights and don’t be afraid to walk away from a deal that feels unfair or unethical.

What Types Of Jewelry Are Worth Selling?


  • High value potential, especially for certified pieces.
  • Timeless appeal and enduring demand.
  • Can be evaluated and sold easily through reputable jewelers or online platforms.


  • Affordable yet valuable metal with a wide variety of styles.
  • Silver prices fluctuate, so timing your sale can impact your return.
  • Consider selling vintage or designer silver pieces for higher value.


  • Classic precious metal with consistently high value. Selling gold is very profitable due to the value preserved over the years.
  • Can be sold as scrap gold depending on weight and purity.
  • Antique or designer gold jewelry often commands premium prices.

Luxury Watches

  • Certain brands and models hold significant investment value.
  • Condition and authenticity are crucial for determining sale price.
  • Consider selling through specialized watch dealers or auction houses.

Where Can I Sell My Jewelry?

Online Jewelry Buyers

  • Risk of fraud, especially with lesser-known platforms.
  • Shipping costs can eat into your profits.
  • May not be able to accurately assess the value of your piece.

Pawn Shops

  • Typically offer very low prices compared to market value.
  • May not be suitable for high-value jewelry.
  • Risk of losing your jewelry if you cannot repay the loan.

Auction Houses

  • High commission fees, typically ranging from 10-25%.
  • Long wait time for payment, often several weeks after the auction.
  • Risk of your piece not meeting the reserve price and remaining unsold.

Online Marketplaces

  • Requires effort to create listings, manage sales, and answer inquiries.
  • Risk of scams and non-paying buyers, especially on unverified platforms.
  • Exposure to competitive pricing, potentially leading to lower profits.

Private Sale

  • Requires effort to find a qualified buyer, often through networking or online communities.
  • Risk of fraud or theft, especially when dealing with strangers.
  • Negotiating the price can be challenging, potentially resulting in a lower sale than expected.

Where Can I Sell My Jewelry?

How To Sell Jewelry In The Best Way?

Making the Crucial Choice: Where to Sell?

The first step is determining the most suitable selling platform. Each option offers its own set of advantages and drawbacks, and the optimal choice hinges on your individual needs and priorities. Here’s a breakdown of the most common options:

Local Jewelers:

  • Pros: Convenience, immediate cash payment, expert valuation.
  • Cons: May not offer the best price, limited audience for specific pieces.

Online Jewelry Buyers

  • Pros: Easy and convenient, fast access to multiple buyers, competitive prices.
  • Cons: Risk of fraud, shipping costs involved, potential undervaluation.

Pawn Shops

  • Pros: Quick and easy cash, no credit check required.
  • Cons: Very low prices, unsuitable for high-value jewelry, risk of losing the piece if unable to repay the loan.

Consignment Shops

  • Pros: Potentially higher prices, no upfront costs.
  • Cons: Longer selling time, commission fees, less control over marketing.

Auction Houses

  • Pros: Potential for highest price with unique or valuable pieces, expert marketing and promotion.
  • Cons: High commission fees, long wait for payment, risk of not meeting reserve price.

Online Marketplaces

  • Pros: Wide audience, flexible pricing options, potential for high visibility.
  • Cons: Requires effort to manage listings and sales, risk of scams and non-paying buyers.

Private Sale

  • Pros: Potential for the best price, direct negotiation with buyer.
  • Cons: Requires effort to find a buyer, risk of fraud or theft, challenging price negotiation.

Preparing Your Jewelry for Sale: The Art of Shine

Once you’ve chosen the platform to sell your diamonds, the next step is preparing your jewelry for optimal presentation. Here are some key actions:

  • Cleaning and Polishing: Invest in professional cleaning or learn the proper techniques to achieve a dazzling shine. A pristine appearance enhances value perception and attracts more buyers.
  • Repairing Damage: Address any minor damage like loose stones or broken clasps. This demonstrates care and attention to detail, increasing buyer confidence.
  • Documentation and Appraisal: Gather any existing documentation, including receipts, certificates of authenticity, and appraisals. If necessary, obtain a professional appraisal to establish the market value of your piece.
  • Photography: Capture high-quality photos showcasing the jewelry from various angles and highlighting key details. This allows buyers to clearly assess the piece’s condition and beauty.
  • Storytelling: Craft a compelling description highlighting the jewelry’s history, provenance, and unique features. Emotional connection can significantly boost buyer interest and value perception.

Maximizing Your Return: Strategies for Success

Beyond choosing the right platform and preparing your jewelry, several strategies can further enhance your selling experience:

  • Research the Market: Understand current trends, identify comparable pieces, and set a realistic asking price based on your research and the chosen selling platform.
  • Negotiate Effectively: Be prepared to negotiate and stand firm for your desired price. Consider offering discounts or flexible payment options to incentivize buyers.
  • Market Effectively: Utilize social media, online forums, or targeted advertising to reach a wider audience and attract potential buyers.
  • Be Transparent and Authentic: Provide accurate information about the jewelry’s condition and history. Honesty builds trust and fosters positive buyer relationships.
  • Seek Expert Advice: If unsure about any aspect of the selling process, consult with a reputable gemologist, jeweler, or financial advisor for professional guidance.

Reasons to Sell Your Jewelry to Benadato:

Expertise and Experience

  • Benadato boasts decades of industry experience, earning a reputation for excellence in diamond and jewelry buying.
  • Our team of experts appraisers and gemologists possess the knowledge and expertise to accurately assess the value of your gold and diamonds.

Safety and Security

  • Benadato prioritizes the safety of your valuable assets. They offer secure transactions and discreet valuations to ensure your peace of mind.
  • Their commitment to ethical practices ensures you receive a fair and transparent evaluation for your jewelry.

Competitive Prices

  • Benadato prides itself on offering competitive prices for your jewelry. They leverage their extensive network and market expertise to ensure you receive a fair and accurate value.
  • Our transparent pricing structure allows you to understand the breakdown of your offer and make informed decisions.

Exceptional Customer Service

  • Benadato’s dedicated team is committed to providing exceptional customer service throughout the selling process.
  • They offer personalized attention and answer your questions with clarity and respect. Their goal is to make the selling experience smooth and stress-free.

Convenient and Efficient Process

  • Benadato offers a convenient and efficient process for selling your jewelry. You can choose from various selling options, including online valuations, mail-in services, or in-person appointments.
  • Their streamlined process ensures a quick and hassle-free experience.

Additional Benefits

  • Benadato, as diamond and jewelry buyers, offers a variety of services beyond jewelry buying, such as jewelry repair, cleaning, and estate jewelry consultations.
  • They are a member of prestigious industry organizations, demonstrating their commitment to ethical and professional practices.

Here are some specific examples of why you might choose Benadato over other options:

  • If you have high-value jewelry and want to ensure you receive a fair and accurate offer, Benadato’s expertise and experience can be invaluable.
  • If you prioritize security and discretion, Benadato’s commitment to ethical practices and secure transactions can provide peace of mind.
  • If you are looking for the best possible price for your jewelry, Benadato’s competitive pricing and extensive market knowledge can help you achieve your goals.
  • If you value personalized attention and excellent customer service, Benadato’s dedicated team is committed to exceeding your expectations.
  • If you need a convenient and efficient way to sell your jewelry, Benadato offers a variety of options to meet your needs.

Ultimately, the decision of where to sell your jewelry is a personal one. However, Benadato’s combination of expertise, experience, competitive prices, exceptional customer service, and convenient process makes them a compelling choice for many sellers.

We at Benadato would be honored to have the opportunity to discuss your specific requirements and find how our expertise can help you receive the best deal for your jewlery sell

Please feel free to contact us at your convenience to schedule a consultation

We are located at 100 Fillmore St 5th Fl, Denver, CO 80206, and you can also contact us via phone or email


[email protected]

<u><a style="color:#D2AA5C" href="">Yossi Benadato</a></u>

Yossi Benadato is the Co-Founder and one of the many diamond experts at Benadato. He is a second-generation diamond dealer who grew up in the industry in Israel

<u><a style="color:#D2AA5C" href="">Yossi Benadato</a></u>

Yossi Benadato is the Co-Founder and one of the many diamond experts at Benadato. He is a second-generation diamond dealer who grew up in the industry in Israel

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