Trusted Luxury Watch Buyers
Fully Insured & Bonded 
Same-Day PAYMENTS
Your Rolex is evaluated in a private Denver office. You deal directly with the owner, Yossi Ben Adato, who evaluates your watch himself in the same visit. You see how the offer is calculated, and if you accept, you’re paid the same day.
What We Check on Your Rolex
- Model and reference number, which drive most of the value difference between two Rolex watches
- Condition of the case, bracelet and movement
- Authenticity
- Box, papers and any service documentation you have, if available
Who Evaluates Your Rolex
Your Rolex is evaluated personally by Co-Founder Yossi Ben Adato. Benadato Trading Co. was founded in 2011, and has operated from our Cherry Creek office since 2014, where Yossi also evaluates luxury watches. You deal with him directly, in the same visit, not with a hand-off to unnamed staff.
What Is Required From Me to Sell My Rolex?
To ensure a smooth selling process, we recommend bringing the following to your appointment:
- Your Rolex watch in its current condition
- Original box and papers if available, though not mandatory
- Any service documentation you may have
- Valid identification
Having these items can help support the evaluation, though we regularly purchase Rolex watches without original documentation.
How the Evaluation Works
- Book a visit or send photos. Use the form on this page, call us, or book a private appointment at our Cherry Creek office.
- Yossi examines the watch in front of you. Model, condition, authenticity and any documentation you brought, explained line by line.
- Accept and get paid the same day, by wire, Zelle, Venmo, check or cash.
Not in Denver? You Don’t Have to Come In
We buy from anywhere in the US by insured mail. Contact us for a shipping manifest and an insured FedEx label. Once your package arrives, we call you with an offer and pay the same day you accept.
Brands We Buy
Rolex, Cartier, Omega, Breitling, Seiko, Longines, Hublot, Patek Philippe and Audemars Piguet.
Rolex Selling FAQs
What is my Rolex worth?
It depends on the model, reference number, condition, and whether you have the box and papers. The fastest way to know is a free evaluation.
Do I need the original box and papers to sell my Rolex?
No. We regularly buy Rolex watches without original documentation. Having them can help, but it’s not required.
How do I get paid?
The same day you accept, by wire, Zelle, Venmo, check or cash.
Can I sell my Rolex if I’m not in Denver?
Yes. We buy from anywhere in the US and ship items daily. Contact us for a shipping manifest and an insured FedEx label.
Is the evaluation free?
Yes, with no obligation to sell.
What Our Clients Say
Rated 5.0 on Google, 160+ reviews.
Find Out What Your Rolex Is Worth
Book a free, no-obligation appraisal, or send photos for a preliminary range. Call +1-888-625-0232 or use the form on this page.
Reviewed by
Co-Founder & Diamond Expert
- GIA (Gemological Institute of America), Diamond Essentials, 2014
- Institute for Diamond Studies, Ramat Gan: Course in Gemology, Diamond Grading & Evaluation, 2003
Second-generation diamond dealer who learned cutting and trading from his father in Israel. Founded Benadato Trading Co. in 2011, and has operated from our Cherry Creek office since 2014, where he evaluates diamonds and luxury watches.
